Hurricane Harvey Relief Project – Communications Recap

The stark images and flooding left by Hurricane Harvey inspired many people of goodwill to give generously. At St. James Catholic Church, where I worked at the time, we provided an opportunity for the parish and its surrounding community to participate in a food drive. The project came together very quickly. Harvey hit Texas on Friday, August 25. Our food drive was the main topic of the parish leadership meeting the following Monday, local ads were published on Thursday, August 31, and we officially announced the effort to the parish on via email on Friday, September 1.

My responsibilities included serving as the key staff contact, producing graphics, coordinating the paid print and Facebook advertising campaign and banner production, collaborating with colleagues on the press release for the diocese communications office to distribute, and photographing the food drive from the truck’s arrival on September 1 through its final day on campus, September 10. My amazing colleagues and our outstanding volunteer coordinator made this effort both rewarding and fun. The parish and local community combined to send over 10,000 pounds of food to a food bank in Southeast Texas, and we were also able find homes for donations that did not fit the relief efforts.

Social Media:

Select Twitter posts


 


 


 

Select Facebook posts

 

The pastor posted this text on his personal profile as well:

 
I provided the pictures and details to the diocesan social media coordinator for this post:

 
Parish outreach:

St. James Website – in addition to the now defunct Harvey Relief section, we included the drive in a news article and a front page banner link.

Emails: On September 1 and September 6, the food drive was the lead topic.

 

Press coverage:

 

Tysons Corner Patch

St. James Lends a Hand to Hurricane Harvey Victims

 

Other coverage:

Two teenage volunteers on our project received a mention on Durable Human:

When Disaster Strikes Others, Feel the Pinch of Generosity

 

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