Horror stories abound on the subject of a business owner hiring a family member to manage a website, social media campaign, or some other aspect of their marketing. Nine times out of ten, these disasters are slow moving, painful forest fires that could be prevented with a bit of planning.
To prevent third degree burns from your best intentions, consider how your family member’s actual strengths match your needs. “Good with computers” could mean either design guru or IT guru. Notice that neither of those is a marketing guru. “Great on social media” could translate to a hilarious viral video but no sales.
My Marketing Connections program can help you. You and I work together to identify and set key marketing goals that are achievable, but require a stretch in skills. Your staff member gets consultation targeted towards helping them create a toolkit and build the skills to meet these goals. The three of us collaborate to build a great outcome and avoid conflagrations.
Connect with me for coffee or to schedule a preliminary conversation.